The high school senior marketplace is 1 which can be very profitable. It is also incredibly competitive. In order to compete efficiently a photographer really should discover what has worked for other photographers in this market. This article gives some suggestions which countless photographers have discovered to be useful when working in the high school senior market.
1. Market through Facebook. Most seniors trust the opinion of their peers far alot more than the opinion of an advertising brochure. A photographer can advertise a cost-free photo session for any high school junior that is wiling to be a rep for the studio. She would get a totally free photo session, prints and maybe even money for each and every individual she refers. Create some images of her and tag her with them on Facebook. This will permit all of their buddies to see her images and see that the came from you. In this way, a photographer gets an implied recommendation from that rep. from someone the seniors trust.
2. Shoot high school proms. This will give you a chance to meet with a number of high schools students. They will have an chance to get to know you and your function. If they like your personality and function style, a number of of them will go with you for their senior portrait. It is consistently less difficult to go with a known quantity than an unknown quantity.
three. Give the seniors with details on how to prepare for their photo shoot. For many seniors this will be the very first time they have their portraits taken outside of the school setting. Even if they have had family members shots taken, their parents likely took care of most of the details. They will appreciate tips on how to dress, whether or not to use make-up and if so how a lot, and what to do with their glasses during the shoot.
four. Present a straightforward package. Senior boys frequently do not look forward to having their photos taken. They may possibly be even more likely to book a session that is inexpensive and short (half an hour). That doesn't mean a photographer really should book these sessions back-to-back. Sometimes the senior's mother will ask for extra time. In spite of the initial simplified packages, quite a few of these many people upgrade to even more extensive packages.
The high school senior market can be exciting and profitable. The above are actions that will assist a photographer succeed in that market.
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